Sarah Mahoney reports on MediaPost.com that when it comes to online marketing there are some real differences between what women with and without kids are interested in receiving. It’s coming from a new study by Prospectiv. One example is that moms are more likely to say they want to hear from brands frequently.
When asked what type of information they are most like to receive by email, for example, 45% of the mothers in the survey say “anything that pertains to my lifestyle,” versus 30% of the women without kids. And only 25% of the moms say, “Don’t send me anything at all,” versus 35% of the non-moms.
Mothers are also far more likely to use product samples offered online (47% versus 38%) and use online coupons (40% versus 34%.) Women without kids are more likely to say that coupons and samples have less impact, and 27% of them say they buy products only when they need them, compared with just 20% of the mothers surveyed.
Digital 3000 