The Difference Between Women With and Without Kids!

Sarah Mahoney reports on that when it comes to online marketing there are some real differences between what women with and without kids are interested in receiving. It’s coming from a new study by Prospectiv. One example is that moms are more likely to say they want to hear from brands frequently.

When asked what type of information they are most like to receive by email, for example, 45% of the mothers in the survey say “anything that pertains to my lifestyle,” versus 30% of the women without kids. And only 25% of the moms say, “Don’t send me anything at all,” versus 35% of the non-moms.

Mothers are also far more likely to use product samples offered online (47% versus 38%) and use online coupons (40% versus 34%.) Women without kids are more likely to say that coupons and samples have less impact, and 27% of them say they buy products only when they need them, compared with just 20% of the mothers surveyed.

Twitter has become more popular than LinkedIn! is reporting results from a recent study by Anderson Analytics showing that Twitter has become more popular than LinkedIn among social network users in the United States. Aside from posting tweets, Twitter users tend to blog frequently. Another interesting finding: those who belong to a social net are four times more vocal about products and services than those who don’t. More than 20% have their own blog, many of which are about social causes. Anderson Analytics says these consumers make good evangelists for brands.

How to Turn High-Profile Employees Into Brand Ambassadors

Kaplan Mobray has a great article in the latest edition of Here are the highlights:

To stand out forward-thinking Fortune 500 companies are trying a new tack: They’re tapping into the personal brands of their most inspiring public executives. Motivational speakers at companies such as Deloitte, Nike and Pitney Bowes have become their company’s most coveted brand ambassadors.

Personal brands can bring to life an organization’s culture as no print or digital image can. Bottom line: There’s a new and largely untapped resource within corporate walls that can help companies build brand equity, and it’s your employees — specifically those employees with individual personal brands.

Consumers increasingly base their feelings about a company on what they know about its people, rather than what an ad agency’s creative team can portray.

Hiring employees who have established personal brands will help companies immediately inherit value and relevance in a crowded market and may lead to quicker results in meeting growth objectives.

It’s those employees and their speaking engagements and other ways of reaching out that can help make corporate brands real, trusted and relevant in the minds of prospective recruits and customers.

Promote from the inside out. The company e-mail newsletter or intranet is an effective way to find interesting facts about the people who sit right next to you. Use these vehicles to promote employees’ outside interests and accolades, creating tons of internal buzz that will have your company’s brand soaring and your people proud to wear your logo.

Tweet your people right. Social-networking sites such as Twitter and Facebook are powerful tools through which companies can discover and promote their personal brands.

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