Source: Social Media Ethics Made Easy
Social Media Ethics Made Easy: How to Comply With FTC Guidelines
Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it.
The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.
There are some important new trends happening in business communications to be aware of which will affect how you do business.
Mobile connectivity offers you the opportunity to not only listen to your client and customer needs 24/7, you have a rare opportunity to see them face to face using FaceTime or Skype. These are important whether you manage people, are in marketing and sales, or consulting. You most important customer is your current customer. It’s important you understand your customers wants and needs and “over-deliver” on them. By seeing them face to face you have the opportunity to see some of the important body language that would be missing in a phone call or written message.
The cloud in all of it’s forms offers the opportunity for sharing. Many businesses think of the cloud as storage. Instead, think of the cloud as a sort of Google Docs opportunity. When you work with clients, what do you need to collaborate on that would be beneficial to all parties if accessible via the cloud in 24/7 real time.
Remember everyone is trying to hack into someone, whether personal or business. We must all be on guard. Nothing damages the reputation of business more than a breach of security. Trust is the heart of every business. If you have checked your security, check again. If any employee uses WiFi outside the office, it must be secure, not at a coffee shop or airport. How simple is it to hack? I found a car in my neighborhood just a few years ago full of scanners going up and down the street looking for home WiFi networks to hack.
Nothing is more powerful than giving your clients and customers “remarkable service.” Good isn’t enough anymore. Good is average. Today you must give remarkable service at every touch point in your business; this means service and experiences that are so remarkable your customers and clients would go out of their way to tell others how great you are. Anything less and you are wasting your money.
Action Tip: This means who you hire at a front desk, to answer phones, etc., may be your most important hires because they have the first contact with customers.
Everyday people ask me what they should post. I always give them the same answer: News that is relevant and interesting to your followers. The rule is that 80% of your posts should be relevant and interesting to your followers, and only 20% self-promotion. Why? Who wants to follow a business that only promotes itself (unless you are giving out 50% off coupons).
In business, as in life, to get sales, you need to help your clients and customers be more successful. To do that effectively you need to know them well, know their wants and needs, and give them information and news that will help them.
If you are a medical facility, what are the health stories that will be of interest to your patients? High tech? What are the industry stories your clients want to know?
It’s all about being known as a “thought leader,” creating and having the conversations that are relevant to your clients, and giving them information that will help them succeed. That is what builds bonds and relationships. That is what builds meaningful sales leads.
After the recession wiped out millions of jobs, the American labor market has at least partially recovered. So far this year, the United States has added roughly 1.6 million jobs. And in the 10 years through 2022, the BLS estimates that employment will grow by over 15 million jobs, or by 11%.
Some jobs are expected to better capitalize on economic, demographic, and workplace trends than others. For example, industrial-organizational psychologists are expected to grow 53.4%, the fastest in the nation, and occupations in the health sector are also anticipated to disproportionately grow. Based on estimated employment figures and projections for 2012 and 2022 published by the Bureau of Labor Statistics (BLS) for more than 1,000 occupations, 24/7 Wall St. identified the fastest growing jobs in America.
The jobs with the largest expected growth are often those that benefit from America’s changing demographics. In…
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Late Tuesday, the terrorist group known as ISIS released a video that appeared to show members of the group beheading freelance journalist James Foley, who was kidnapped almost two years ago while reporting in Iraq. As they so often do, screenshots and links to the video circulated rapidly through social media — even as some journalists begged others to stop sharing them — while Twitter and YouTube tried to remove them as quickly as possible. But as well-meaning as their behavior might be, do we really want those platforms to be the ones deciding what content we can see or not see? It’s not an easy question.
When I asked that question on Twitter, Nu Wexler — a member of Twitter’s public policy team — said the company removed screenshots from the video at the request of Foley’s relatives, in accordance with a new company policy, which states that…
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