This is BRILLIANT….I’m tell you brilliant. Ads written on a house! Talk about getting word of mouth going…..
At the National Advertisers’ Agency/Client Forum in New York, Jeff Goodby chairman and co-founder of Goodby, Silverstein & Partners showed his 117-year-old Victorian house in California, which has lots of words painted on the exterior. (c) 2009 MediaPost.com
Goodby created a Web site about the house, called http://www.poemhouse.org. Then, he posted it on Facebook. He said people just went crazy.