If you think having a well thought out social media strategy isn’t important tell that to over half of the Fortune 500 companies. They are in the game and know how important social networking and listening to customers has become.
I’ve said it before and I will say it again: Be in the channels where your customers and potential customers are talking. Listen. Ask questions. Build community. Remember: Facebook is the 3rd largest country and Twitter is the 12th largest.
Now there’s yet another research study about the importance of social media. Jive Software and Penn, Schoen & Berland found 78% of executives think having a social business strategy is somewhat or very important to the future success of their business. Sad but true—42% felt their social strategy was just keeping up and 33% felt they were behind.
eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing this year, up from nearly three in four last year. By 2012, usage will be even greater, and, in turn, efforts are becoming more sophisticated.
Any questions? Just watch!