The NEW Power of Moms!

Good post recently by Lolita Carrico on MediaPost’s Engage Moms about the power of moms…and every marketer should read this one.

According to a recent eMarketer report, 50% of moms find online reviews from “others like me” to be a valuable source of information.

So, how do marketers get involved in effective sampling and word of mouth campaigns? Some pointers:

1. Target the recipients of your product
2. Look for a partner with an engaged community
3. Continue to engage with your influencers

Word of mouth strategies are effective on many levels. The key is to be authentic in your outreach and expect authentic feedback in return.


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