Just out from MediaPost a study by Microsoft’s Atlas Institute looks at when and where consumers see ads online which in turn gives us info on the planning of marketing campaigns. You could build awareness on new products/services by starting campaigns on sites like Facebook, MySpace and Twitter–then follow with pay-per-click campaigns on major sites like Google.
Interesting study findings:
- Users of social media visit sites to connect and share experiences with friends and family.
- Most ads influence consumers as early as 60 days prior, but about half of the ads get conversion credit under the last ad and last click model within the final five days.