This just in from eMarketer just in time for Mother’s Day….
Being a parent means that using the Internet is practically a requirement, and according to new studies about 86% to 87% of parents are now online.
A Pew Internet & American Life Project survey conducted in late 2006 found that 87% of all parents use the Internet.
More recently, the US Department of Commerce‘s National Telecommunications and Information Administration came to a nearly identical conclusion. In October 2007, it found that 86.5% of households consisting of a married couple with children under the age of 18 had Internet access either at home or in some other location.
Experian Consumer Research found in its spring 2007 consumer survey that 86% of women who had at least one child in their household went online. Moreover, the Internet usage rate rose to 94% among women who expected to have their first or second child in the next year.
Mothers represent 43.7% of all adult females who go online. Mothers are part of an adult female Internet user population that will grow from 80.9 million in 2008 to 91.3 million in 2012.
Learn more at www.emarketer.com