The New Power of YouTube! is out with a hot new story — there’s a new buzz about new capabilities on YouTube. It’s the video-sharing platform that allows companies to run their in-video overlay ads on clips—and it’s surging in popularity.

Tameka Kee at says YouTube buzz targeting works on an algorithm that looks at a number of viewer activities, including how many times a video is chosen as a favorite, how favorably it’s rated, and how quickly it picks up views, to determine which clips are about to “go viral.”

Advertisers can capitalize on the momentum by choosing to run overlay ads on these videos, with the possibility of combining buzz targeting with other options like time of day, gender and category targeting.

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