NEW: The Power of Word of Mouth Marketing Revealed!

Word of mouth as a marketing force still trumps social media according to a new study by 
Georgetown University’s Center for Social Impact Communication and Ogilvy Public Relations Worldwide.
New findings from the Dynamics of Cause Engagement study show that while Generation Y is significantly more likely than older counterparts to use social media to learn about causes, more than 4 in 10 Americans age 18-29 still get their information from family (48%), friends (46%) and TV (45%). 
Nearly two-thirds of Americans (62%) report that being told in person is the way they are typically informed of causes and social issues in which others want them to be involved. 

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