New research just out shows U.S. consumers are hot for deal-of-the-day offers.
According to BIA/Kelsey spending on deal-a-day offers is expected to grow from $873 million in 2010 to $3.9 billion in 2015. BIA/Kelsey estimates there are 178 cities with deal-a-day sites reaching 102 million people in the United States.
MediaPost Publications did a story on this and reported, “The combination of fun offers and convenience makes deal a day a very attractive way to reach local users, and for publishers to work with small businesses,” said Peter Krasilovsky, vice president and program director, Marketplaces, BIA/Kelsey. “