Break the rules to boost your business

Great article in Harvard Business Publishing…..Forget what you think you know. Tearing up the rulebook can be the key to unlocking new earning potential, writes John Sviokla. Leveraging “disruptive design” principles to shake up the status quo can help make products radically cheaper and workflows radically more efficient, and that means better value all round. HarvardBusiness.org/The Near Futurist blog

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