Great tips from Jonathan Morrow on copyblogger.com about “How to be Interesting Online.” Here are some of his highlights…
1) Be wrong: We long for someone that is willing to do the wrong thing, say the wrong thing, be the wrong thing. If you have the courage to be that person, you’ll find lots of people paying attention to you.
2) Be right: You can also gain attention by being right… but only if you’re more right than everyone else.
3) Communicate what others can’t: As writers, we take ideas from our heads and put them on the page. Sometimes we forget how difficult that is for some people and how valuable that makes us.
4) Do something: Everybody online is trying to say something important, but very few are trying to do something important. If you want attention, dare not to just give advice to others, but to live that advice yourself. Then blog about it.
5) Surprise people: Chip and Dan Heath, authors of Made to Stick, say that one of the best ways to set yourself apart is to break people’s “guessing machines.” Take a surprising position, making outlandish analogy, or otherwise do the opposite of what you normally do.
6) Make people laugh
7) Offer them an aspirin: Some of the best blog posts ever written are simple as an aspirin. Your reader has a headache, you have a cure, so you offer them that cure in the form of a blog post. They pay attention.