Kimberly-Clark is about to hit us with a nationwide campaign that may be a good lesson in integrated marketing. According to MediaPost KC is leveraging young people’s desire to see their faces on screen in an ambitious campaign for its new DentaBurst Freshening Teeth Cleaners.
MediaPost says an integrated campaign is set to launch Valentine’s Day weekend aimed at women ages 19 to 25 who are online and/or going out to the movies.
Campaign’s components include an interactive Web site, media and PR, movie theater promotion, online marketing, organic consumer referral and sampling, consumer and trade ads, a YouTube video contest and word-of-mouth marketing.
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Digital 3000 