It’s pretty simple…according to Deloitte’s 23rd Annual Holiday Survey of retail spending and trends as reported in MediaPost Communications, 73% of consumers said the best value for the money will cause them to shop a particular retailer this season, and 72% said low prices. Stacy Janiak, Deloitte’s U.S. Retail Leader, says “… price-oriented retailers have an edge in this environment.”
How does this relate to Word of Mouth? Easy, it means create viral marketing opportunities: Coupons, discounts, “inside deals” for special customers and your best evangelists. Create coupons that can go viral. Make them worth something and make them look cool. Make them something that people will want to pass on to friends and family.