How to Get More Business in a Down Economy!

It’s pretty simple…according to Deloitte’s 23rd Annual Holiday Survey of retail spending and trends as reported in MediaPost Communications, 73% of consumers said the best value for the money will cause them to shop a particular retailer this season, and 72% said low prices. Stacy Janiak, Deloitte’s U.S. Retail Leader, says “… price-oriented retailers have an edge in this environment.”

How does this relate to Word of Mouth? Easy, it means create viral marketing opportunities: Coupons, discounts, “inside deals” for special customers and your best evangelists. Create coupons that can go viral. Make them worth something and make them look cool. Make them something that people will want to pass on to friends and family.

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Buzzin’ With Bill!

I hope you’ve seen the new Microsoft spots featuring Bill Gates and Jerry Seinfeld. They are creating quite a “buzz” and that’s what makes them special. It’s rare to have any advertising that breaks through the clutter, let alone have commercials that get people talking….but these ads do. They feature Bill and Jerry in “simple life” adventures trying to connect with normal people. Not only are people seeing the spots on TV, they are viewing them by the thousands on YouTube—and that’s making them viral!

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