Now will you believe me? For marketers—It’s all about the content!

I’ve said this many times before and I will say it again: If you are in any facet of marketing, It’s All About the Content! 

It’s about the stories you tell on Facebook, in your newsletters, on your websites, in your paid commercials, and in the videos you shoot.

NEW: Now from TechFlash comes this  development:

“Analysts are expecting Amazon.com Inc. to begin producing its own original television programs soon.”

Fortune reports that Amazon’s television programming unit is headed by a TV production veteran in Los Angeles who previously worked at the Comedy Centralnetwork. The story quotes analysts who believe that Amazon, which now is publishing its own books, would be smart to begin producing its own TV shows.

There has been previous speculation about Amazon’s possible move into TV production. Amazon formed Amazon Studios in 2010, soliciting screenplays from writers at the time.

Video Explosion!

“Video is exploding” — that’s what an ad manager from GM says auto dealers using viral videos to market cars. The reason? They can be created inexpensively, quickly and easily measured.

AdAge.com is just out with a new article quoting AutoTrader.com estimating that 25% of all U.S. auto dealers now use online video. AdAge.com reports that auto dealers are primarily running video on their own sites and they generally consist of customer testimonials or personal introductions from the dealers, and showcase new or used models. AgeAge.com goes on to report that a smaller number of dealers that have steered onto viral-video sites such as YouTube do so with wacky executions, such as North Carolina Hyundai and Kia dealer David Johnson’s over-the-top “Tired of Being Badgered” spot starring a talking badger acting as a tacky, old-time car salesman.

Read the full article here.