Now will you believe me? For marketers—It’s all about the content!

I’ve said this many times before and I will say it again: If you are in any facet of marketing, It’s All About the Content! 

It’s about the stories you tell on Facebook, in your newsletters, on your websites, in your paid commercials, and in the videos you shoot.

NEW: Now from TechFlash comes this  development:

“Analysts are expecting Inc. to begin producing its own original television programs soon.”

Fortune reports that Amazon’s television programming unit is headed by a TV production veteran in Los Angeles who previously worked at the Comedy Centralnetwork. The story quotes analysts who believe that Amazon, which now is publishing its own books, would be smart to begin producing its own TV shows.

There has been previous speculation about Amazon’s possible move into TV production. Amazon formed Amazon Studios in 2010, soliciting screenplays from writers at the time.


How Personality Can Predict Media Usage

Great story from reporting on data from psychographic-research company Mindset Media. The findings—“personality is often a more effective prediction tool for media usage than age, gender and income.”

Here are some highlights:

* People who have a lot of “bravado” — who prefer to leap before they look — are 50% more likely than the average person to be heavy consumers of all media.
* Those who chafe at rules and may be sarcastic are 60% more likely than the average person to be high consumers of all media.

According to study findings the Internet is almost more of a mass medium than TV.

© Crain Communications

Web Video Hotter Than Broadcast TV for Some!

MediaPost is just out with new research from LiveRail showing 18-24 year olds now spend more time watching web-distributed video than broadcast TV. According to the survey, frequent viewers are now watching an average of 273.1 minutes of online video content per month–up from 195 minutes a year ago. LiveRail’s survey included over 400 respondents in the 18-24 category and was conducted online via popular social networks such as Facebook and MySpace.

Read about the survey here.

Buzzin’ With Bill!

I hope you’ve seen the new Microsoft spots featuring Bill Gates and Jerry Seinfeld. They are creating quite a “buzz” and that’s what makes them special. It’s rare to have any advertising that breaks through the clutter, let alone have commercials that get people talking….but these ads do. They feature Bill and Jerry in “simple life” adventures trying to connect with normal people. Not only are people seeing the spots on TV, they are viewing them by the thousands on YouTube—and that’s making them viral!