“Analysts are expecting Amazon.com Inc. to begin producing its own original television programs soon.”
Fortune reports that Amazon’s television programming unit is headed by a TV production veteran in Los Angeles who previously worked at the Comedy Centralnetwork. The story quotes analysts who believe that Amazon, which now is publishing its own books, would be smart to begin producing its own TV shows.
Great story from AdAge.com reporting on data from psychographic-research company Mindset Media. The findings—“personality is often a more effective prediction tool for media usage than age, gender and income.”
Here are some highlights:
* People who have a lot of “bravado” — who prefer to leap before they look — are 50% more likely than the average person to be heavy consumers of all media. * Those who chafe at rules and may be sarcastic are 60% more likely than the average person to be high consumers of all media.
According to study findings the Internet is almost more of a mass medium than TV.
MediaPostis just out with new research from LiveRail showing 18-24 year olds now spend more time watching web-distributed video than broadcast TV. According to the survey, frequent viewers are now watching an average of 273.1 minutes of online video content per month–up from 195 minutes a year ago. LiveRail’s survey included over 400 respondents in the 18-24 category and was conducted online via popular social networks such as Facebook and MySpace.
I hope you’ve seen the new Microsoft spots featuring Bill Gates and Jerry Seinfeld. They are creating quite a “buzz” and that’s what makes them special. It’s rare to have any advertising that breaks through the clutter, let alone have commercials that get people talking….but these ads do. They feature Bill and Jerry in “simple life” adventures trying to connect with normal people. Not only are people seeing the spots on TV, they are viewing them by the thousands on YouTube—and that’s making them viral!