It’s truly amazing what an enthusiastic group of students can learn in eight short weeks. I just finished teaching an MBA level course on word of mouth marketing and social media at Seattle University and I was absolutely amazed at their final projects.
Along the way I asked the students to write about their takeaways from “Word of Mouth Marketing” by Andy Sernovitz (a book I use for the course), “Socialnomics,” by Erik Qualman (another book I use), and much more.
We covered everything from WOM to all of the current social networking channels including mobile.
I encourage you to read some of the posts by these bright students!