Great New Research: Millennials Optimistic About Future!

There’s a new study out by StrategyOne on behalf of Pepsi and the findings are very interesting: Despite the economy Millennials, people born between 1980 and 1990, are confident about what 2009. In fact, 95% agree that it is important for them to maintain a positive outlook on life.

According to the survey, Millennials spend more time enjoying life than worrying about it. Other findings include:

  • 74% find that supporting causes make them feel more optimistic
  • 77% of Millennials report having a strong sense of optimism about their careers
  • 95% of Millennials make positive associations when they think of the word “change,” associating it with “progress” (78%), “hope” (77%) and “excitement” (72%)

Attention All Businesses: Get Social or Lose!

Cone Research is just out with new research findings and every organization should listen up. The following is from MediaPost Communications:

  • 93% of Americans believe a company should have a presence in social media.
  • 56% of American consumers feel both a stronger connection with, and better served by, companies when they can interact with them in a social media environment.
  • 43% say that companies should use social networks to “solve my problem”

Read the full report here.