Consumers Substituting Online TV for Cable

MediaWeek is out with a new story quoting the Pew Research Center’s Internet & American Life Project and the findings are fascinating—“Nearly a fifth of Internet users watch video online almost every day. Women are catching up to men in terms of online video usage. And a growing number of recession-conscious Americans claim they are using the Web as a cable TV substitute.” According to the report, 19 percent of Internet users surveyed claim they visit video sites in a typical day, up from 8 percent just three years ago.

And while Web video continues to skew young and male, this year’s report found that 59 percent of women visit video sites versus 65 percent of men.