Social networks are a BUZZ all over America today because NBC is delaying the Olympic coverage. So why is that different that past Olympics? Social Media.
Today, we are receiving news and sports alerts about Olympic results, pictures and comments on Facebook and Twitter, and by the time the TV broadcasts come on, we already know what has happened. So where does this leave people engaged in social media? Not happy!
Social media has changed everything. The problem is that despite all of the great planning and coverage by NBC, they didn’t anticipate and fully understand the power of real-time social media. We now live in a world where we expect to see and hear what we want, now, live, and in real time. Social media is real time. Therefore we expect to see the Olympic coverage now, in real time, not taped delay as in years past.
It’s time for the broadcast and cable networks to “listen” and understand what social media is truly about. It’s about real time news, real time collaboration, real time community.
My gosh, can you imagine if we put Twitter on taped delay?
(c) Joseph Barnes, www.Digital3000.net