Why NBC Blew It With the Olympics: What if we put Twitter on taped delay?

Social networks are a BUZZ all over America today because NBC is delaying the Olympic coverage. So why is that different that past Olympics? Social Media.

Today, we are receiving news and sports alerts about Olympic results, pictures and comments on Facebook and Twitter, and by the time the TV broadcasts come on, we already know what has happened. So where does this leave people engaged in social media? Not happy!

Social media has changed everything. The problem is that despite all of the great planning and coverage by NBC, they didn’t anticipate and fully understand the power of real-time social media. We now live in a world where we expect to see and hear what we want, now, live, and in real time. Social media is real time. Therefore we expect to see the Olympic coverage now, in real time, not taped delay as in years past.

It’s time for the broadcast and cable networks to “listen” and understand what social media is truly about. It’s about real time news, real time collaboration, real time community.

My gosh, can you imagine if we put Twitter on taped delay?

(c) Joseph Barnes, www.Digital3000.net

Olympics and Social Media—A New Frontier!

Alexandra Samuel had a great post on Harvard Business Review about the 2010 Winter Games I wanted to share with you.

This year it’s a living social media experiment. By the end of the two weeks, we’ll know if social media has the power to transform large-scale events. 

Host city Vancouver has had to factor social media into its preparations. “We were keen to use social media as a method of getting important public information out about the Games, but also wanted to build followers and fans that would stay with us after the Games,” said Lesli Boldt, the project manager for host city communications

At the Vancouver Sun, which is the city’s leading daily newspaper, Managing Editor Kirk Lapointe says, “Everyone is a journalist because of the tools and platforms now available and accessible.” 
 
Linda Solomon has been a key player in developing the Vancouver cadre of citizen-journalists who have provided an alternate — and often critical — take on the Games. As the publisher and editor-in-chief of the Vancouver Observer, an online news magazine, she’s worked with over 150 contributors to break stories.