New Linkedin Profile Section Can Help Nonprofits Raise Money!

LinkedIn now has a “Volunteer Experience & Causes” section for your profile page which can be a great asset for any nonprofit. 

Empower your stakeholders starting with the board and staff. 
It gives you the opportunity to share information about what causes you care about and your level of engagement with those causes.

This page gives you step by step instructions. Click here to go to the key page on LinkedIn to get started.

There are two other useful pages that explain more about this and give you a great example:
This is a fabulous way to empower your board to pass along strategic messages and help fundraise by leveraging their connections. 
Joe Barnes,

DIGITAL 3000 Hosts Very Successful Nonprofit Conference in Seattle!

The reviews are in and I am humbled to say they are amazing. Thanks to all of the nonprofits, churches, foundations, and universities that attended.

Our day started with a look at the changing communications and marketing landscape, moved into areas such as “The New Pot of Gold” for nonprofits to tap, new research about what donors want and don’t want on websites and what drives them away, how to use various social media platforms for success, why consumers now prefer businesses with a “purpose” and cause marketing — and how to create the right kind of business/nonprofit partnerships.

If you are interested in a conference all about “Solutions For Nonprofits” in your city, please contact Joe Barnes at


A Day of Solutions for Nonprofits Seattle September 16, 2011

If you work for a qualifying 501 (c) (3) nonprofit you may qualify to attend our upcoming invitation only conference “A Day of Solutions for Nonprofits” Friday September 16, 2011 in Seattle.

The conference will be hosted by Joe Barnes, a member of NDOA (Northwest Development Officers Association); board member of MCEI (Marketing Communications Executives International); and an adjunct professor at the University of Washington, Seattle University and City University of Seattle.

This full day workshop is ONLY open to nonprofit leaders.

It will provide you with the following sessions:  

  • The hidden money that most nonprofits are not tapping into! 
  • New research — what donors want and don’t want on your website, what drives them away, and what kills donations.
  • New research about consumer preferences for cause marketing and how to position your nonprofit to take advantage of this opportunity.
  • The best social media tools to use, why and how to use them effectively.
  • How to create a social media policy, what should be in it, and who to convey it to.
  • How to create a formal word of mouth marketing program to leverage your donors and other stakeholders.
  • How to capitalize on videos, for search, for donations and for marketing.

All materials, coffee, tea, breakfast snacks and lunch will be provided! Seats are limited.

To attend you MUST work for a qualified 501 (c) (3) nonprofit.

If you are interested in more information you may access a registration form, bio, and flyer about the conference in the upper left hand box on this page.

It’s the Relationship Economy!

As most of you know I’ve spent the last several years in the nonprofit world, in marketing, fundraising, building attendance for a science center, and in product sales. The one common denominator in all of this is relationships. Whether you are in sales, marketing, the financial sector—-for profit or nonprofit—it’s all about relationships. 

You need to have the communications skills to connect with people at all levels quickly—-from the heart. If you’re faking, they will see right through you. If you’re real, they will notice. 

First impressions count. How do you look, do you smile, connect with a genuine handshake or a slick one? Do you genuinely care about the other person and convey that? 

This blog is about creating community and a two-way dialogue with customers by using social media, but it’s also about what you do in real life. 

If you remember one thing, please remember this: Nothing is more important than building relationships with the people you come to meet and get to know.