The Mobile-Social Mom!

“According to a new eMarketer report, “The Mobile-Social Mom: Speeding the Trend Toward ‘Mobile First’,” if you want to know who is moving over to mobile social media, look no further than mom. eMarketer estimates that as many as half of all moms with children under 18 in the household will use mobile devices to access social networks in 2012.”

“Moms more likely to own smartphones, tablets compared to general consumers.”

“Moms are on the leading edge of a behavioral shift that has marketers and social networks scrambling. They may soon become the first demographic group who will use the mobile phone or tablet more often than the computer to access social networks.”

Moms Are More Active Users of Social Media Platforms!

New findings just out on a study by Performics highlights mothers as more present, active and engaged users of social networking sites, compared to other women. 

According to the study, mothers are approximately 61% more likely than other women to own a smartphone. They are also more likely to be active on social networking sites. They are also 75% more likely than other women to trust information they receive from companies through social networking sites.


The study shows that moms, more so than non-moms and the general public, trust brands on social sites and often look to that interaction as the primary point of contact. 
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