The Mobile-Social Mom!

“According to a new eMarketer report, “The Mobile-Social Mom: Speeding the Trend Toward ‘Mobile First’,” if you want to know who is moving over to mobile social media, look no further than mom. eMarketer estimates that as many as half of all moms with children under 18 in the household will use mobile devices to access social networks in 2012.”

“Moms more likely to own smartphones, tablets compared to general consumers.”

“Moms are on the leading edge of a behavioral shift that has marketers and social networks scrambling. They may soon become the first demographic group who will use the mobile phone or tablet more often than the computer to access social networks.”

Get Ready For Change! Find Out What’s Next!

There are two constants I can safely predict:
1. How we gather content will continue to change, and
2. How we distribute content will continue to change.
If you think the world is just about Facebook, Twitter, LinkedIn and YouTube you have only to look at Pinterest. 
The world is about social relationships, community, listening and responding to customers, and sharing. Technologies are changing rapidly and so are platforms. To be an effective marketer in this environment you need to do a couple of smart things:
1. Know your customer. And that doesn’t just mean reading data and research reports. It means seeing, watching, listening, and understanding the behavior of your customers.
2. Why you are in business. Every business markets the “What we do,” and “How we do it.” Why do you do it? This concept is shared by Simon Sinek.  He says, “People don’t buy what you do, they buy why you do it.” This is what put Apple on the map and separated Apple from everyone else.
3.  Create Compelling Content: In this day and age, people want interesting, relevant content, not marketing speak. Become a great storyteller. Hire great writers and storytellers, not people who bang out traditional news releases and marketing blah, blah, blah speak. It’s about creating a great story that engages your customers.
Understand that the way we view content is dramatically changing. This IS the mobile and screen revolution. 
Samsung Electronics has a portfolio of products that cover multiple screens — televisions, smartphones, tablets, and computers. They have a unique perspective as both a manufacturer and major advertiser. Ralph Santana discussed the company’s multiple screen strategy including innovation with unconventional marketing and how Samsung will activate its 2012 Olympic sponsorship.

(c) Joseph Barnes 

Here’s Why We ARE in a Mobile Revolution!

Business Insider is out with a very interesting presentation which is an important read. The bottom line is stats are staggering about the mobile revolution.

Here are just a few examples:

  • Sales of tablets alone should pass sales of PC’s in 2-3 years.
  • Angry Birds has 600-million downloads.
  • The app “Draw Something” launched in February of this year. 
  • It’s now the #1 app in 79 countries, has been downloaded 20-million times and generates $100K in revenue a day.
It took AOL 9 years to get one million users.
It took Facebook 9-months.
It took Draw Something 9-days to get one million users!

Important Mobile Predictions To Watch For in 2012!

2012 will see big changes in mobile—not only with smartphones, but advancement with tablets, and continued growth of e-commerce by customers who own these devices. Why? Because the smart businesses are making it easier to complete a mobile purchase.
In 2011 20% of all searches were conducted from mobile devices. 
What’s ahead?

Voice Searching Will Skyrocket: The latest iPhone has taught us voice searches work well. This will be copied by others and grow exponentially.

Look For Big Retailers To Embrace Mobile:
Some are there already and more will follow. Look for more apps that make shopping and e-commerce easier for customers, and new ways for customers to use mobile inside of stores as retailers create more engaging shopping “experiences.”

Mobile Tablet Use Will Skyrocket!From iPads, to Android tablets, to Amazon’s Kindle Fire, in 2012 consumers will buy more tablets and by the end of the year the percentage of the public using tablets will soar. In fact, more people will see and use tablets as an alternative to traditional laptops. They are easy to carry, easy to use, have better options than smartphones, make e-commerce a breeze, and give e-tailers and retailers options to creating engaging online experiences with their brand. Expect marketers to continue to develop engaging, rich, mobile Web experiences.  

Expect to see traditional television programs to integrate real-time mobile use to create greater overall engagement and participation by viewers. Sports programs, the top network news programs and shows like American Idol may lead the way.  You will have the opportunity to feel like you are a part of the program through these “experiences.” 

(c) Joseph Barnes

Six E-Mail Mistakes You Should Never Make!

After spending many years in journalism and marketing I know that everyone needs an editor. Everyone.

One area where we could all improve is e-mail. With that in mind, here are six e-mail mistakes you should never make:

  1. Subject Line: Your subject line needs to be specific enough to let the recipient know what’s in the e-mail and what action you want them to take. For example: “Important Regarding 2012 Budget: Please respond by Tomorrow.” That phrase tells the receiver the message is important, what it’s about, and that you need a response by tomorrow.
  2. Too Long: 20% of all searches are now being done on a mobile device. E-mail messages must be short because people are accessing messages on smartphones and tablets—not just computers. Be brief, get to the point. 
  3. Straightforward and To The Point: Need I say more? This means don’t ramble, don’t have a long background or history, and most of all—don’t be boring. Get to the point.
  4. Pictures/Graphics: Don’t count on your receiver being able to see a picture or graphic if you want them to respond. If the message comes to them on a smartphone, let the text of your e-mail speak for itself, otherwise you may not hear back from your receiver as quickly as you want to.
  5. NO CAPS! If you want to yell at the receiver (and I hope you don’t), do it in person or through a phone call, not by using CAPS.
  6. Don’t Send an E-Mail Message When You Are Angry or Upset: There are millions of people who have wished they never hit the “send” button because they sent an e-mail message out of anger. Wait until you can write a professional e-mail message without risking your reputation.

(c) Joe Barnes,

Starbucks Customers Go Mobile In A Big Way!

New data as reported in shows that Starbucks customers are going mobile in a big way. Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions according to Starbucks. One in four Starbucks card transactions is now executed via a Starbucks card and a portion of those are done through mobile.

When asked why mobile payments seem to have caught on at Starbucks, Adam Brotman, SVP and general manager of Starbucks said he thought convenience was a major factor.

NEW RESEARCH: It’s All About the Customer Experience!

Forrester is out with a new report about retailing and it’s incredibly revealing. The report, titled “The Future of Retail and Tomorrow’s Consumer,” demonstrates just how powerful the “customer experience” is — at every touchpoint.

The number one finding: “The impact of delivering poor experiences in one channel extends across all touchpoints.
This means a bad experience in one channel cuts across an entire company and all touchpoints.

Another important finding:
“Retailers fall short of many consumers’ mobile expectations. Consumers are using mobile devices to inform
their purchase decisions across touchpoints and indicate a strong desire to leverage them even further in
the future.”

As for the younger demo, Forrester reports they have the highest expectations of the experience. 

The bottom line from Forrester:

“A retailer who delivers a sub‐par online or mobile experience, for example, will see the impact of that experience
reflected in how consumers view the company’s other channels