“According to a new eMarketer report, “The Mobile-Social Mom: Speeding the Trend Toward ‘Mobile First’,” if you want to know who is moving over to mobile social media, look no further than mom. eMarketer estimates that as many as half of all moms with children under 18 in the household will use mobile devices to access social networks in 2012.”
“Moms more likely to own smartphones, tablets compared to general consumers.”
“Moms are on the leading edge of a behavioral shift that has marketers and social networks scrambling. They may soon become the first demographic group who will use the mobile phone or tablet more often than the computer to access social networks.”
Category Archives: mobile
Get Ready For Change! Find Out What’s Next!
(c) Joseph Barnes Digital3000.net
digital3000.net
Here’s Why We ARE in a Mobile Revolution!
Business Insider is out with a very interesting presentation which is an important read. The bottom line is stats are staggering about the mobile revolution.
Here are just a few examples:
- Sales of tablets alone should pass sales of PC’s in 2-3 years.
- Angry Birds has 600-million downloads.
- The app “Draw Something” launched in February of this year.
- It’s now the #1 app in 79 countries, has been downloaded 20-million times and generates $100K in revenue a day.
Important Mobile Predictions To Watch For in 2012!
Mobile Tablet Use Will Skyrocket!From iPads, to Android tablets, to Amazon’s Kindle Fire, in 2012 consumers will buy more tablets and by the end of the year the percentage of the public using tablets will soar. In fact, more people will see and use tablets as an alternative to traditional laptops. They are easy to carry, easy to use, have better options than smartphones, make e-commerce a breeze, and give e-tailers and retailers options to creating engaging online experiences with their brand. Expect marketers to continue to develop engaging, rich, mobile Web experiences.
Interactivity:
Expect to see traditional television programs to integrate real-time mobile use to create greater overall engagement and participation by viewers. Sports programs, the top network news programs and shows like American Idol may lead the way. You will have the opportunity to feel like you are a part of the program through these “experiences.”
(c) Joseph Barnes www.Digital3000.net
Six E-Mail Mistakes You Should Never Make!
After spending many years in journalism and marketing I know that everyone needs an editor. Everyone.
One area where we could all improve is e-mail. With that in mind, here are six e-mail mistakes you should never make:
- Subject Line: Your subject line needs to be specific enough to let the recipient know what’s in the e-mail and what action you want them to take. For example: “Important Regarding 2012 Budget: Please respond by Tomorrow.” That phrase tells the receiver the message is important, what it’s about, and that you need a response by tomorrow.
- Too Long: 20% of all searches are now being done on a mobile device. E-mail messages must be short because people are accessing messages on smartphones and tablets—not just computers. Be brief, get to the point.
- Straightforward and To The Point: Need I say more? This means don’t ramble, don’t have a long background or history, and most of all—don’t be boring. Get to the point.
- Pictures/Graphics: Don’t count on your receiver being able to see a picture or graphic if you want them to respond. If the message comes to them on a smartphone, let the text of your e-mail speak for itself, otherwise you may not hear back from your receiver as quickly as you want to.
- NO CAPS! If you want to yell at the receiver (and I hope you don’t), do it in person or through a phone call, not by using CAPS.
- Don’t Send an E-Mail Message When You Are Angry or Upset: There are millions of people who have wished they never hit the “send” button because they sent an e-mail message out of anger. Wait until you can write a professional e-mail message without risking your reputation.
(c) Joe Barnes, www.Digital3000.net
Starbucks Customers Go Mobile In A Big Way!
New data as reported in Mashable.com shows that Starbucks customers are going mobile in a big way. Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions according to Starbucks. One in four Starbucks card transactions is now executed via a Starbucks card and a portion of those are done through mobile.
When asked why mobile payments seem to have caught on at Starbucks, Adam Brotman, SVP and general manager of Starbucks said he thought convenience was a major factor.
NEW RESEARCH: It’s All About the Customer Experience!
Forrester is out with a new report about retailing and it’s incredibly revealing. The report, titled “The Future of Retail and Tomorrow’s Consumer,” demonstrates just how powerful the “customer experience” is — at every touchpoint.
The number one finding: “The impact of delivering poor experiences in one channel extends across all touchpoints.“
This means a bad experience in one channel cuts across an entire company and all touchpoints.
Another important finding:
“Retailers fall short of many consumers’ mobile expectations. Consumers are using mobile devices to inform
their purchase decisions across touchpoints and indicate a strong desire to leverage them even further in
the future.”
As for the younger demo, Forrester reports they have the highest expectations of the experience.
The bottom line from Forrester:
“A retailer who delivers a sub‐par online or mobile experience, for example, will see the impact of that experience
reflected in how consumers view the company’s other channels.”
A Great Video on the Latest Mobile Statistics!
If you want a great video to show to your co-workers or present to others on the impact of mobile here’s a great video. It comes to us from iZigg Global, which is an authorized reseller of the mobile marketing products from iZigg.com.