Starbucks Customers Go Mobile In A Big Way!

New data as reported in Mashable.com shows that Starbucks customers are going mobile in a big way. Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions according to Starbucks. One in four Starbucks card transactions is now executed via a Starbucks card and a portion of those are done through mobile.

When asked why mobile payments seem to have caught on at Starbucks, Adam Brotman, SVP and general manager of Starbucks said he thought convenience was a major factor.