Important Mobile Predictions To Watch For in 2012!

2012 will see big changes in mobile—not only with smartphones, but advancement with tablets, and continued growth of e-commerce by customers who own these devices. Why? Because the smart businesses are making it easier to complete a mobile purchase.
In 2011 20% of all searches were conducted from mobile devices. 
What’s ahead?

Voice Searching Will Skyrocket: The latest iPhone has taught us voice searches work well. This will be copied by others and grow exponentially.

Look For Big Retailers To Embrace Mobile:
Some are there already and more will follow. Look for more apps that make shopping and e-commerce easier for customers, and new ways for customers to use mobile inside of stores as retailers create more engaging shopping “experiences.”

Mobile Tablet Use Will Skyrocket!From iPads, to Android tablets, to Amazon’s Kindle Fire, in 2012 consumers will buy more tablets and by the end of the year the percentage of the public using tablets will soar. In fact, more people will see and use tablets as an alternative to traditional laptops. They are easy to carry, easy to use, have better options than smartphones, make e-commerce a breeze, and give e-tailers and retailers options to creating engaging online experiences with their brand. Expect marketers to continue to develop engaging, rich, mobile Web experiences.  

Expect to see traditional television programs to integrate real-time mobile use to create greater overall engagement and participation by viewers. Sports programs, the top network news programs and shows like American Idol may lead the way.  You will have the opportunity to feel like you are a part of the program through these “experiences.” 

(c) Joseph Barnes

Why Mobile Marketing Is So Important To Understand!

If you are sitting on the sidelines not knowing whether mobile marketing is for you, think about these facts:

  • There are 4.1-billion mobile phones worldwide
  • 86% of Americans now own a mobile phone
  • 687.7-million are frequent text users
  • 97% of text messages are opened!
  • 83% of text messages are opened within one hour
  • 1.56-trillion text messages were sent in the USA last year, triple 2007
  • 52,083 text messages are sent every second
  • 90% of marketing emails are not read!

Mobile is no longer the exception. It is the rule. And you have options:

  • Text messaging (SMS)
  • MMS
  • Apps
  • QR Codes 
  • Source: ‪‬ 

And did you know 20% of kids ages 6-11 have their own cell phone? (Source:

When you develop your mobile plan keep this in mind:
1. What are your customers doing?
2. Who are your customers?
3. When does mobile make sense?

No matter which technology you choose, make sure your content is relevant, interesting and enhances the brand experienced.