Here’s Why We ARE in a Mobile Revolution!

Business Insider is out with a very interesting presentation which is an important read. The bottom line is stats are staggering about the mobile revolution.

Here are just a few examples:

  • Sales of tablets alone should pass sales of PC’s in 2-3 years.
  • Angry Birds has 600-million downloads.
  • The app “Draw Something” launched in February of this year. 
  • It’s now the #1 app in 79 countries, has been downloaded 20-million times and generates $100K in revenue a day.
It took AOL 9 years to get one million users.
It took Facebook 9-months.
It took Draw Something 9-days to get one million users!

Important Mobile Predictions To Watch For in 2012!

2012 will see big changes in mobile—not only with smartphones, but advancement with tablets, and continued growth of e-commerce by customers who own these devices. Why? Because the smart businesses are making it easier to complete a mobile purchase.
In 2011 20% of all searches were conducted from mobile devices. 
What’s ahead?

Voice Searching Will Skyrocket: The latest iPhone has taught us voice searches work well. This will be copied by others and grow exponentially.

Look For Big Retailers To Embrace Mobile:
Some are there already and more will follow. Look for more apps that make shopping and e-commerce easier for customers, and new ways for customers to use mobile inside of stores as retailers create more engaging shopping “experiences.”

Mobile Tablet Use Will Skyrocket!From iPads, to Android tablets, to Amazon’s Kindle Fire, in 2012 consumers will buy more tablets and by the end of the year the percentage of the public using tablets will soar. In fact, more people will see and use tablets as an alternative to traditional laptops. They are easy to carry, easy to use, have better options than smartphones, make e-commerce a breeze, and give e-tailers and retailers options to creating engaging online experiences with their brand. Expect marketers to continue to develop engaging, rich, mobile Web experiences.  

Expect to see traditional television programs to integrate real-time mobile use to create greater overall engagement and participation by viewers. Sports programs, the top network news programs and shows like American Idol may lead the way.  You will have the opportunity to feel like you are a part of the program through these “experiences.” 

(c) Joseph Barnes

Starbucks Customers Go Mobile In A Big Way!

New data as reported in shows that Starbucks customers are going mobile in a big way. Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions according to Starbucks. One in four Starbucks card transactions is now executed via a Starbucks card and a portion of those are done through mobile.

When asked why mobile payments seem to have caught on at Starbucks, Adam Brotman, SVP and general manager of Starbucks said he thought convenience was a major factor.