“Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools.
Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies.”
“Other factors play a much smaller role—14% of users say that connecting around a shared hobby or interest is a major reason they use social media, and 9% say that making new friends is equally important. Reading comments by public figures and finding potential romantic partners are cited as major factors by just 5% and 3% of social media users, respectively.”
For those of you you follow Erik Qualman, he has a book I highly recommend — “Socialnomics,” which I use in many of the social media marketing classes I teach. And he has produced some amazing videos. Here’s the latest that just goes to prove where people are talking!
- 695 MILLION – Number of Facebook users.
- 148+ MILLION – Number of LinkedIn users.
- 140 MILLION – Number of tweets created each day.
- 2.5 BILLION – Number of visits Facebook, Twitter and LinkedIn together received in one month alone.
- 164 MILLION – Number of active blogs.
MediaPost.com is reporting results from a recent study by Anderson Analytics showing that Twitter has become more popular than LinkedIn among social network users in the United States. Aside from posting tweets, Twitter users tend to blog frequently. Another interesting finding: those who belong to a social net are four times more vocal about products and services than those who don’t. More than 20% have their own blog, many of which are about social causes. Anderson Analytics says these consumers make good evangelists for brands.
Yes, you heard me right. If you’re using Twitter, Facebook, MySpace, LinkedIn, blogs and all the rest of them, I applaud you. You know the tools and you are using them. But the key issue is what are you doing with the? If you just Tweet and tell the world what flight you took or what the commute is like or that you just had dinner with your friends—who cares? Twitter and all of these social media tools are about building communities. They are tools to build relationships.
If you tweet from a company account do you try to solicit comments from your customers? Twitter is a great two-way communications tool IF you ask questions. Are you just posting comments or are you creating a two-way dialogue with your tools?
Whether you are a non-profit trying to build a relationship with donors or a corporation trying to build a relationship with customers — use social media tools for relationships.
- Increase your visibility.
By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with. know and trust.
- Improve your connectability.
Most new users put only their current company in their profile. By doing so, they severely limit their ability to connect with people. You should fill out your profile like it’s an executive bio, so include past companies, education, affiliations, and activities.
- Improve your Google PageRank.
LinkedIn allows you to make your profile information available for search engines to index. Since LinkedIn profiles receive a fairly high PageRank in Google, this is a good way to influence what people see when they search for you.
- Enhance your search engine results.
In addition to your name, you can also promote your blog or website to search engines like Google and Yahoo! Your LinkedIn profile allows you to publicize websites. There are a few pre-selected categories like “My Website,” “My Company,” etc.
- Perform blind, “reverse,” and company reference checks.
LinkedIn’s reference check tool to input a company name and the years the person worked at the company to search for references. Your search will find the people who worked at the company during the same time period. Since references provided by a candidate will generally be glowing, this is a good way to get more balanced data.
- Increase the relevancy of your job search.
Use LinkedIn’s advanced search to find people with educational and work experience like yours to see where they work. For example, a programmer would use search keywords such as “Ruby on Rails,” “C++,” “Python,” “Java,” and “evangelist” to find out where other programmers with these skills work.
- Make your interview go smoother.
You can use LinkedIn to find the people that you’re meeting. Knowing that you went to the same school, plays hockey, or shares acquaintances is a lot better than an awkward silence after, “I’m doing fine, thank you.”
- Gauge the health of a company.
Perform an advanced search for company name and uncheck the “Current Companies Only” box. This will enable you to scrutinize the rate of turnover and whether key people are abandoning ship. Former employees usually give more candid opinions about a company’s prospects than someone who’s still on board.
- Gauge the health of an industry.
If you’re thinking of investing or working in a sector, use LinkedIn to find people who worked for competitors—or even better, companies who failed. For example, suppose you wanted to build a next generation online pet store, you’d probably learn a lot from speaking with former Pets.com or WebVan employees.
- Track startups.
You can see people in your network who are initiating new startups by doing an advanced search for a range of keywords such as “stealth” or “new startup.” Apply the “Sort By” filter to “Degrees away from you” in order to see the people closest to you first. [Republished from: Ten Ways to Use LinkedIn via “How to Change the World” — Guy Kawasaki’s blog]