eMarketer is out with a story reporting on a Mintel study on Internet buying. Thirty-four percent of US Internet users who bought a product or service based on a recommendation got that tip from a friend or relative, while one-quarter bought based on advice from a spouse or domestic partner. Lower on the list were bloggers and chat rooms.
The most common reason that Internet users recommended a product or service was price, followed by quality and convenience.
These are great tips that come from Marshall Kirkpatrick (left) is Vice President of Content Development at ReadWriteWeb.com. He walks you through how to identify top blogs on any topic, quickly figure out their most popular recent post topics, how they incorporate their blog archives into their knowledge about the field and how they find where else the bloggers are participating in conversation around the web. This is a must read.
Great article by Social Media Strategist Sarah Browne (firstname.lastname@example.org) in MediaPost Communications on the power of kid bloggers.
“Studies show record global growth for current world leader Facebook (up 153%) and significant spurts for Hi5.”
Now she says, babies-to-be are new targets!
Award-winning sites such as TheCradle.com, a hot new “lifestyle destination for new pregnancy and new parenthood,” are packed with easy-to-use social networking features for Moms to be, including personalizable Web page templates, e-cards, message boards, expert advice, and a Products Guide to help users with “the information you need to know for your need-to-have items.”
Another diaper-driven site, Baveo.com launched its private beta site for the expectant parent recently.
TheBump.com is the latest entry from popular wedding site (1.8 million unique visitors in January ’08/comScore) TheKnot.com, which acquired the group of local magazines and maternity guides last February in something of a surprise move. TheBump.com is now concentrating on helping future Moms and fledgling ones find their tribes — virtually every inch of its front page is crammed with newsy “Featured” stories plucked from their thriving communities.
Read the full article.