This IS The Future of Books!

This is a must read for several reasons:
1. This book is the new wave of publishing. You need to experience how books should be written.
2. There is good content in this book.
In Do or Die, Razorfish chairman Clark Kokich shares his prescription for more effective marketing: moving from just saying things to your audience to actually doing things people find entertaining, useful, and relevant and relevance is the key.
Do or Die, is the first full-length business book published as an iPad app.
You can read Do or Die, listen to it, and watch video interviews with industry leaders, while looking into 8 case studies from enlightened marketers such as Nike, Coors, Virgin America, VW and others. When Do or Die references a company’s Twitter feed, Facebook page, or website, you can see them live right on the page.

See the demo here.

How Tablets Are Reshaping Education!

The future is now when it comes to changing technology in thousands of classrooms around the world.
It was just one year ago when the New York Times wrote a story about iPads in the classroom.  In that story the writer talked about iPads being used in class and at home during the school year “to replace textbooks, allowing students to correspond with teachers and turn in papers and homework assignments, and preserve a record of student work in digital portfolios.”
The New York City public schools have ordered more than 2,000 iPads, more than 200 Chicago public schools applied for 23 district-financed iPad grants, the Virginia Department of Education is overseeing a $150,000 iPad initiative, and six middle schools in California cities are teaching the first iPad-only algebra course.
Even kindergartners are getting their hands on iPads. Pinnacle Peak School in Scottsdale, Ariz., converted an empty classroom into a lab with 36 iPads — named the iMaginarium — that has become the centerpiece of the school.
My own six year old is so iPad capable it’s amazing! His kindergarten teacher uses an iPad to control the classroom screen and each child has interactive buttons to choose the right answer.
But here is one of the most creative uses I’ve seen. YouTube’s very FIRST Digital Orchestra of 24 iPads, all performing original music, entirely composed on the iPad.

Can Apple Products Pave the Way to Personalized Learning?


Apple has had a long history of pushing its computers into the classrooms. For many years, a child’s first exposure to a computer had been at school, and often that computer was an Apple. The company made a push back in the 1980s to get its PCs into the classroom, and even with the ascendancy of Microsoft and Windows in the personal computing market, schools have remained a stronghold for Apple.
The shift to mobile devices — first the iPods, then the iPhones, and now the iPads — has once again put Apple in the lead in the consumer market, and it’s interesting to think about how the company continues to be embraced by schools and to influence education.
Apple’s new CEO Tim Cook says  iPads are “showing up everywhere” and that in schools they are “changing the way teachers teach and kids learn, and many educators agree with us.” He added that there is an iPad deployment program in every state.
The idea of a one-to-one classroom does mean that students have their own computing devices, ones they carry with them at all times, at school and at home.
Personalization in education (and education technology) could mean a technology that knows what you “like” (arguably, of course, that’s Facebook). It could mean one that knows your academic strengths and weaknesses — what you could or should be studying.

Message to Apple…Read This

Message to apple….try putting yourself into your customer’s position once in awhile. Maybe you will see a different perspective.

Just bought two..count ’em…two iPads….excited…download a movie on iTunes. Start watching it Tues night and wanted to finish it Wed night. All of a sudden the movie ends 1/2 way through. Guess what? You only have 24 hours to watch a film. It doesn’t matter whether or not you’ve seen the entire movie, you only get 24 hours.

My advice, try Netflix instead.