Seattle University Students Score Big in Word of Mouth & Social Networking!

It’s truly amazing what an enthusiastic group of students can learn in eight short weeks. I just finished teaching an MBA level course on word of mouth marketing and social media at Seattle University and I was absolutely amazed at their final projects.

Along the way I asked the students to write about their takeaways from “Word of Mouth Marketing” by Andy Sernovitz (a book I use for the course), “Socialnomics,” by Erik Qualman (another book I use), and much more.

We covered everything from WOM to all of the current social networking channels including mobile.

I encourage you to read some of the posts by these bright students!

Great Stories by Great Students

I just finished teaching an MBA class on Word of Mouth Marketing and Social Media at Seattle University. The students were great and part of the class was maintaining a class blog. Many of the posts were very thought provoking. They ranged from reviews of Word of Mouth Marketing by Andy Sernovitz and Socialnomics by Erik Qualman, to a review of ethics and discussion of ethical case studies. 

Please dig deep into this blog. I know you will be impressed.