Six E-Mail Mistakes You Should Never Make!

After spending many years in journalism and marketing I know that everyone needs an editor. Everyone.

One area where we could all improve is e-mail. With that in mind, here are six e-mail mistakes you should never make:

  1. Subject Line: Your subject line needs to be specific enough to let the recipient know what’s in the e-mail and what action you want them to take. For example: “Important Regarding 2012 Budget: Please respond by Tomorrow.” That phrase tells the receiver the message is important, what it’s about, and that you need a response by tomorrow.
  2. Too Long: 20% of all searches are now being done on a mobile device. E-mail messages must be short because people are accessing messages on smartphones and tablets—not just computers. Be brief, get to the point. 
  3. Straightforward and To The Point: Need I say more? This means don’t ramble, don’t have a long background or history, and most of all—don’t be boring. Get to the point.
  4. Pictures/Graphics: Don’t count on your receiver being able to see a picture or graphic if you want them to respond. If the message comes to them on a smartphone, let the text of your e-mail speak for itself, otherwise you may not hear back from your receiver as quickly as you want to.
  5. NO CAPS! If you want to yell at the receiver (and I hope you don’t), do it in person or through a phone call, not by using CAPS.
  6. Don’t Send an E-Mail Message When You Are Angry or Upset: There are millions of people who have wished they never hit the “send” button because they sent an e-mail message out of anger. Wait until you can write a professional e-mail message without risking your reputation.

(c) Joe Barnes,