Take The Poll: Has Technology Affected Face-To-Face Communication?

In the world of interpersonal communications, many people favor building relationships in face-to-face situations, yet some people are communicating more today through texting, email, and Facebook.

The question is whether you believe technology has affected face-to-face communication?

Click Here and Take the Poll!

What Are Your Three Most Important Strategic Messages?

The three most important questions you can ask.

I can’t begin to tell you how many for-profit and nonprofit businesses I have worked with that can’t answer that one simple question. Nine times out of ten I will get one answer from the CEO, a different answer from the CFO, an entirely different answer from each person in marketing, etc.

Forget outside research. Here’s the most important poll you can do: Run a poll with every employee (and volunteer if you are a nonprofit) and ask the question: “What are our three most important strategic messages?” I bet you’ll be shocked at the answers you get.

The solution? Start at home. Repeat, repeat, repeat. Every meeting, every internal message, repeat the three key strategic messages until everyone gets it to the point where they believe in the messaging and can add their own stories to explain why those messages are so important.

Messaging doesn’t start with a brochure, or on Facebook, or in a newsletter. It starts with your entire staff and needs to be repeated until it’s a mantra.

(c) Joseph Barnes, http://www.Digital3000.Net

Six E-Mail Mistakes You Should Never Make!

After spending many years in journalism and marketing I know that everyone needs an editor. Everyone.

One area where we could all improve is e-mail. With that in mind, here are six e-mail mistakes you should never make:

  1. Subject Line: Your subject line needs to be specific enough to let the recipient know what’s in the e-mail and what action you want them to take. For example: “Important Regarding 2012 Budget: Please respond by Tomorrow.” That phrase tells the receiver the message is important, what it’s about, and that you need a response by tomorrow.
  2. Too Long: 20% of all searches are now being done on a mobile device. E-mail messages must be short because people are accessing messages on smartphones and tablets—not just computers. Be brief, get to the point. 
  3. Straightforward and To The Point: Need I say more? This means don’t ramble, don’t have a long background or history, and most of all—don’t be boring. Get to the point.
  4. Pictures/Graphics: Don’t count on your receiver being able to see a picture or graphic if you want them to respond. If the message comes to them on a smartphone, let the text of your e-mail speak for itself, otherwise you may not hear back from your receiver as quickly as you want to.
  5. NO CAPS! If you want to yell at the receiver (and I hope you don’t), do it in person or through a phone call, not by using CAPS.
  6. Don’t Send an E-Mail Message When You Are Angry or Upset: There are millions of people who have wished they never hit the “send” button because they sent an e-mail message out of anger. Wait until you can write a professional e-mail message without risking your reputation.

(c) Joe Barnes, www.Digital3000.net