Coca-Cola Campaign Gives Us Hope in People!

There’s a wonderful Coca-Cola campaign that gives us reasons to still believe in people and a better world! It’s the Rivalry Wallet campaign. 

The story goes like this: A wallet is put on the floor in Portugal’s Benfica Soccer club MegaStore, the wallet has a rival club’s ticket inside and it’s just days before a big match. What would you do?

Amazingly 95% of the people returned the wallet. They were given a ticket to the game and were honored on the big jumbo tron. 

Watch the video, you’ll enjoy it! And remember that sometimes the most effective marketing can happen through great storytelling.



What’s the Most Talked About Brand?

Great article in Adweek.com about a new study by the Keller Fay Group citing Coca-Cola as the most talked-about brand in the country. Why is this important? Because soda isn’t particularly “buzzworthy.”

Katie Bayne, CMO at Coca-Cola, North America, said: “We’re actively and consistently fueling buzz through innovative efforts like the nearly 11 million-household My Coke Rewards program . . . top-rated Super Bowl and Internet advertising, and an Olympic program that connected the world over a Coke.”

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