The fun in marketing for the consumer is about engagement, and today that’s more than “liking” a Facebook post or commenting on a post. Consumers expect entertainment, relevance, and capturing their interest—otherwise you are sending out noise.
Walking down the street we are bombarded with signs, listening to noise, and nothing sticks—unless you make it remarkable. Sure, the first place to make your business remarkable is with remarkable customer service.
The second place is to create BUZZ.
Watch this video and see how some businesses are creating real buzz. It’s a video showcasing the wide range of innovative advertising solutions that JCDecaux offers across the world.
Original Source: http://www.youtube.com/watch?v=rC3gmB0aZ1E