The New Blog Target—Babies to Be!

Great article by Social Media Strategist Sarah Browne ( in MediaPost Communications on the power of kid bloggers.

“Studies show record global growth for current world leader Facebook (up 153%) and significant spurts for Hi5.”

Now she says, babies-to-be are new targets!

Award-winning sites such as, a hot new “lifestyle destination for new pregnancy and new parenthood,” are packed with easy-to-use social networking features for Moms to be, including personalizable Web page templates, e-cards, message boards, expert advice, and a Products Guide to help users with “the information you need to know for your need-to-have items.”

Another diaper-driven site, launched its private beta site for the expectant parent recently. is the latest entry from popular wedding site (1.8 million unique visitors in January ’08/comScore), which acquired the group of local magazines and maternity guides last February in something of a surprise move. is now concentrating on helping future Moms and fledgling ones find their tribes — virtually every inch of its front page is crammed with newsy “Featured” stories plucked from their thriving communities.

Read the full article.