How to Create Great Tweets & Blog Posts!

If you want people to read your tweets and blog posts you need to think more about your readers as “customers.” What kind of “experience” do you want them to have when they read your post? They can range from ho hum blah to a great experience where they want to RT you and forward your blog post.

So what’s the secret to great posts?
1. Be interesting or be dead. Nobody wants dull, boring and lackluster.
2. Be relevant Twitter. If you are on Twitter ask yourself if anyone really cares if you are on a boat, having a beer, eating a burger, at a ballgame, etc? If they do, that’s great. If they don’t, don’t tweet it! What do your followers care about? Why are they following you? What do they expect to hear from you? Have you considered asking your followers and turning Twitter into a two-way communication device? Create “community.” After all, that’s what Groundswell is about.
3. Be relevant Blogs: Post relevant and interesting stories. NEW information people can’t get anywhere else.
4. If you write about sites include the links.
5. Tell stories! People love examples through real stories and it helps them remember. The best story telling techniques?

  • Use emotion and drama
  • Keep it simple
  • Keep it interesting

It’s Not About the Tweet, It’s About the Relationship!!

Yes, you heard me right. If you’re using Twitter, Facebook, MySpace, LinkedIn, blogs and all the rest of them, I applaud you. You know the tools and you are using them. But the key issue is what are you doing with the? If you just Tweet and tell the world what flight you took or what the commute is like or that you just had dinner with your friends—who cares? Twitter and all of these social media tools are about building communities. They are tools to build relationships.

If you tweet from a company account do you try to solicit comments from your customers? Twitter is a great two-way communications tool IF you ask questions. Are you just posting comments or are you creating a two-way dialogue with your tools?

Whether you are a non-profit trying to build a relationship with donors or a corporation trying to build a relationship with customers — use social media tools for relationships.

The Hot New Marketing Trends

If you are reading the tea leaves….here are the key trends and what you should be doing about them:

1. FEAR: People are acting out of fear. Real or perceived, they are fearful.

2. PRICE SHOPPING: They are shopping more for prices and deals than brands. Give people value, tell them how it’s of value, and give your loyal customers price breaks.

3. PROMISE VS. PERFORMANCE: Now more than ever you must over deliver on the customer experience. Do what you say you will do and exceed customer expectations.

4. COMMUNICATE: Increase your communications with customers but make it meaningful, relevant and two-way. Customers can see right through nice chat by a bank teller about “how’s your day?” That’s not meaningful. But ask a customer, “Are there any ways we could improve customer service for you?” Now that’s relevant and meaningful. Are you asking the right questions? Use in-person, blogs, your website, Twitter, etc.

5. BENEFITS: Keep reminding people about the benefits of your product(s) or service. They are looking for tangible benefits. They are also looking for solutions relevant to their lives.

6. USE SOCIAL MEDIA: LinkedIn, Twitter, blogs, websites, text messaging, Word of Mouth Marketing programs, YouTube, Facebook, etc. (Reminder, I am happy to do a seminar or consult with you on your projects).