If you want people to read your tweets and blog posts you need to think more about your readers as “customers.” What kind of “experience” do you want them to have when they read your post? They can range from ho hum blah to a great experience where they want to RT you and forward your blog post.
So what’s the secret to great posts?
1. Be interesting or be dead. Nobody wants dull, boring and lackluster.
2. Be relevant Twitter. If you are on Twitter ask yourself if anyone really cares if you are on a boat, having a beer, eating a burger, at a ballgame, etc? If they do, that’s great. If they don’t, don’t tweet it! What do your followers care about? Why are they following you? What do they expect to hear from you? Have you considered asking your followers and turning Twitter into a two-way communication device? Create “community.” After all, that’s what Groundswell is about.
3. Be relevant Blogs: Post relevant and interesting stories. NEW information people can’t get anywhere else.
4. If you write about sites include the links.
5. Tell stories! People love examples through real stories and it helps them remember. The best story telling techniques?
- Use emotion and drama
- Keep it simple
- Keep it interesting
MediaPost.com is reporting results from a recent study by Anderson Analytics showing that Twitter has become more popular than LinkedIn among social network users in the United States. Aside from posting tweets, Twitter users tend to blog frequently. Another interesting finding: those who belong to a social net are four times more vocal about products and services than those who don’t. More than 20% have their own blog, many of which are about social causes. Anderson Analytics says these consumers make good evangelists for brands.
Josh Bernoff, the author of Groundswell, has some interesting thoughts about why Seth Godin’s blog is so successful…and there are some lessons to be learned.
“At least once a day, every day, there’s a little homily on marketing, or brands, or quality, or something else that makes you say “hmmm” or “that’s right” or even “that’s wrong” — but something that’s worth your time.”
Josh goes on to write the following in AdAge.com about what Seth told him:
I’ve carefully curated a voice in my head that blogs in a way that appears to resonate with people. I’m guessing (though I have no talent) it’s a lot like curating a sound on the saxophone. Training helps, listening to records helps, but mostly you blow a lot until you resonate and then repeat, prune, experiment, prune, repeat, prune until a groove occurs.
One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. You won’t get it for a while, but you’ll get it.
I write at least one a day. I queue up the extras, and replace ones I don’t love with a new one. This discipline does two things… first, it treats each post as a precious opportunity (which it is) and second, it cajoles me into overcoming whatever little voice in the back of my head says “nahhhh.”
Yes it’s true. If the Federal Trade Commission follows through with its proposed plan to start regulating viral marketing and blogs you may have to start thinking twice about blogging! This is NOT the tweet smell of success! Michael Bush writes about it in AdAge.com.
“As part of its review of its advertising guidelines, the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they’re promoting, along with the product’s marketer.”
The FTC guidelines apply only to bloggers and others compensated to promote or review a product. There are no legal implications for social-media sites such as Facebook or marketer sites such as Amazon, where consumers often post product reviews. Before FTC commissioners vote on the revisions this summer, they will review all the public comments.
Technorati’s new 2008 State of the Blogosphere Report is just out and it has some amazing findings about bloggers. Get this—bloggers create almost one million blog posts a day! And half of all bloogers believe that blogs will be a primary source for news and entertainment in the next five years.
Other key findings:
- Four in five bloggers post brand or product reviews.
- Company information/gossip and everyday retail experiences are discussed by the majority of bloggers.