Twitter has become more popular than LinkedIn! is reporting results from a recent study by Anderson Analytics showing that Twitter has become more popular than LinkedIn among social network users in the United States. Aside from posting tweets, Twitter users tend to blog frequently. Another interesting finding: those who belong to a social net are four times more vocal about products and services than those who don’t. More than 20% have their own blog, many of which are about social causes. Anderson Analytics says these consumers make good evangelists for brands.

A Warning for Bloggers—The FTC May Be Reading!

Yes it’s true. If the Federal Trade Commission follows through with its proposed plan to start regulating viral marketing and blogs you may have to start thinking twice about blogging! This is NOT the tweet smell of success! Michael Bush writes about it in

“As part of its review of its advertising guidelines, the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they’re promoting, along with the product’s marketer.”

The FTC guidelines apply only to bloggers and others compensated to promote or review a product. There are no legal implications for social-media sites such as Facebook or marketer sites such as Amazon, where consumers often post product reviews. Before FTC commissioners vote on the revisions this summer, they will review all the public comments.

Social Networks & Blogs Pass Email In Usage!

Yes you heard right! Just out from The Nielsen Company may be the biggest news….In 2008, 67% of people online around the world visited what Nielsen calls “member communities,” which include both social networks and blogs—ahead of personal email.

And that category grew twice as fast as any of the other four biggest areas, including search, portals, PC software and email.

13 Steps to Get Social Quickly!

These are great tips that come from Marshall Kirkpatrick (left) is Vice President of Content Development at He walks you through how to identify top blogs on any topic, quickly figure out their most popular recent post topics, how they incorporate their blog archives into their knowledge about the field and how they find where else the bloggers are participating in conversation around the web. This is a must read.

Blogging Goes Big Time!

Technorati’s new 2008 State of the Blogosphere Report is just out and it has some amazing findings about bloggers. Get this—bloggers create almost one million blog posts a day! And half of all bloogers believe that blogs will be a primary source for news and entertainment in the next five years.

Other key findings:

  • Four in five bloggers post brand or product reviews.
  • Company information/gossip and everyday retail experiences are discussed by the majority of bloggers.

What’s New in the Blogosphere!

Technorati is out with a major report on the State of the Blogosphere. It’s incredibly revealing and a must-read. Blogs are a global phenomenon that has hit the mainstream. Here are some of the highlights:

  • Blogs: 77.7 million unique visitors in the US (comScore MediaMetrix August 2008).
  • 94.1 million US blog readers in 2007 (50% of Internet users, eMarketer May 2008).
  • 77% of active Internet users read blogs (Universal McCann March 2008.
  • Bloggers have been at it an average of three years and are collectively creating close to one million posts every day.
  • Four in five bloggers post brand or product reviews, with 37% posting them frequently. 90% of bloggers say they post about the brands, music, movies and books that they love (or hate).

Read the full report here.