What do you do after you’ve cost United Airlines $600-million, millions more in negative publicity, and created case studies at universities across the country? If you’re Dave Carroll you leverage your concern about customer service and help create Gripevine.com.
Unless you live on Mars, you remember Dave and his famous YouTube video.
That video became a viral smash hit and became painful for United—and it still is today as the case study is covered in hundreds of college classes from Harvard to the West Coast. Imagine, United damages a $3,500 guitar in 2008 and the story is as popular as ever.
Dave says, his experience shows that using social media tools and technologies to tell your story can create amazing results without being mean or antagonistic. Dave believes that Gripevine will ensure that all consumers can have the same opportunity to get their voices heard.