New findings just out on a study by Performics highlights mothers as more present, active and engaged users of social networking sites, compared to other women.
According to the study, mothers are approximately 61% more likely than other women to own a smartphone. They are also more likely to be active on social networking sites. They are also 75% more likely than other women to trust information they receive from companies through social networking sites.
The study shows that moms, more so than non-moms and the general public, trust brands on social sites and often look to that interaction as the primary point of contact.