New Stats on the Impact of Social Media!

By the numbers, engagement is growing:

• 695 MILLION – Number of Facebook users. 
• 148+ MILLION – Number of LinkedIn users.
• 140 MILLION – Number of tweets created each day.
• 2.5 BILLION – Number of visits Facebook, Twitter and LinkedIn together received in one month alone.
• 164 MILLION – Number of active blogs.

By generation—-GenX (34- to 45-year-olds) —the first generation to grow up with PCs—are plugged in and media-savvy. 

A new eMarketer report indicates this group is as comfortable with digital as with traditional media. “To effectively engage with Gen X, brands need a strategy that incorporates multiple channels—including mobile, social and online video—with authentic, relevant messaging,” the report notes.

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