Seattle University Students Score Big in Word of Mouth & Social Networking!

It’s truly amazing what an enthusiastic group of students can learn in eight short weeks. I just finished teaching an MBA level course on word of mouth marketing and social media at Seattle University and I was absolutely amazed at their final projects.

Along the way I asked the students to write about their takeaways from “Word of Mouth Marketing” by Andy Sernovitz (a book I use for the course), “Socialnomics,” by Erik Qualman (another book I use), and much more.

We covered everything from WOM to all of the current social networking channels including mobile.

I encourage you to read some of the posts by these bright students!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s