Creating BUZZ!

Some great presentations by my students as we wrap up another quarter at Seattle University where I have been teaching Word of Mouth Marketing, Social Media and Internet Marketing. They did a fabulous job and had impressive final presentations.

Among some of the videos they shared in the presentations I thought you would enjoy seeing—a very creative video for Purple, a wine bar and restaurant. The idea was to create a video that could create some “buzz,” look hip, and they had a great reveal.

Another group wanted to jazz up Dick’s burgers in the Seattle area. They had a great strategic plan. They also keyed in on creating videos, similar to what McDonald’s has created in this version:

And one other group suggested their “talkers” for word of mouth be Seattle influencers, and thought the following video by Chase Jarvis was the inspiration:


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