How Kids Today Engage With Media!

From NeilsenWire comes a fascinating story about how kids today engage with media.

The findings:
    •    While they make up just 7.4 percent of those using social networks, 78.7 percent of 12-17 year olds visited social networks or blogs.  
    •    On average, mobile subscribers ages 12-17 watch 7 hours 13 minutes of mobile video a month compared to 4 hours 20 minutes for the general population.
    •    More than half (58%) say they “always” or “sometimes” look at mobile ads.
    •    Teens 13-17 sent an average of 3,364 mobile texts per month, more than doubling the rate of the next most active texting demo, 18-24 year olds.  
    •   Teens talk the least on their phones, talking an average of 515 minutes per month versus more than 750 minutes among 18-24 year olds.
    •   While they make up just 7.4 percent of those using social networks, 78.7 percent of 12-17 year olds visited social networks or blogs.
      •  American 18 year olds averaged 39 hours, 50 minutes online from their home computers, of which 5 hours, 26 minutes was spent streaming online video.

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