Great Tactic to Create BUZZ and Word of Mouth Marketing!

In case you missed it or want to see it again—the “no pants” subway day on Sunday, January 9th, 2011 had over 5,000 people take off their pants on subways in 48 cities in 22 countries around the world. In New York, the 10th Annual No Pants Subway Ride had over 3,500 participants, spread out over six meeting points and ten subway lines. I’ve included the video and urge you to read all about this at the website!

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