The digital discount revolution continues and there are some interesting stories beyond Groupon and Living Social.
eMarketer now estimates nearly half of US adult internet users, or 88.2 million people, have redeemed an online coupon or code for use either online or offline in the past year. By 2013, that number is expected to rise to 96.8 million adults.
Experian Simmons reported that 12% of households redeemed coupons from email or the web that year; it expects that figure to reach 22% in 2011.
Many newspapers are already adding “daily deals,” Amazon is getting into the act, and with the rise in use of QR codes, it may be the time of the consumer!