Here’s a great story I haven’t shared before that created great word of mouth marketing with no cash out of pocket.
When I worked as Vice President of Marketing at Pacific Science Center and flew Southwest back into Seattle I would always carry at least a dozen business cards.The reason? On the back of each card was a free pass into the science center.
While the flight was in progress I would approach one of the flight attendants, introduce myself, tell them about Pacific Science Center and the latest exhibit, and suggest they do a plane-wide contest for the tickets.
It always worked. They were nice enough to always create a great contest for the giveaway, and in the process I sat there in my seat thinking how great it was having 130 people hearing all about what was new at Pacific Science Center. Simply by using some spontaneous guerilla marketing.