Busy Moms Want Facebook Updates in Short Bursts!

USA Today is a quick, great read because the stories are short. You can cover a lot of news quickly. In today’s fast-paced world for moms, the same is true. Between working at home and out of the home, making meals, taking care of kids, time is at a premium. Recent surveys have shown that the key to engaging moms on Facebook is short updates that are relevant, interesting, and to the point. 

Think about it. How busy is your life? Do you have time to read lengthy articles? For men and women the answer is likely no. Take a cue from USA Today and some of the most successful Facebook business pages. Give consumers, especially moms, relevant, short, interesting news they can use—and they will keep coming back.

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