As most of you know I’ve spent the last several years in the nonprofit world, in marketing, fundraising, building attendance for a science center, and in product sales. The one common denominator in all of this is relationships. Whether you are in sales, marketing, the financial sector—-for profit or nonprofit—it’s all about relationships.
You need to have the communications skills to connect with people at all levels quickly—-from the heart. If you’re faking, they will see right through you. If you’re real, they will notice.
First impressions count. How do you look, do you smile, connect with a genuine handshake or a slick one? Do you genuinely care about the other person and convey that?
This blog is about creating community and a two-way dialogue with customers by using social media, but it’s also about what you do in real life.
If you remember one thing, please remember this: Nothing is more important than building relationships with the people you come to meet and get to know.